Should Monash go buzz!?

typically,

users use Facebook to view photos and interact with each other;

users use Youtube to share their video;

users use Twitter to follow news;

users use Blog to tell their stories.

Imagine Facebook, Twitter, Youtube and Blog are all in one! With this imagination, Google has created its Google Buzz in the form of "Synergetic e-marketing tool." Creating interactive channel is so important in this era; and if Monash is looking for one, why not Google Buzz?

In fact, Google Buzz proved to be failure in a wider community due to people commitment to existing channels. However in smaller scale community, Buzz may work. Since Monash email is already serviced by Google, extending its line to Buzz can be easy and effective. Monash can integrate their communications with students in a much more attractive way. This videos show how!

  

One important aspect to Monash, however, is reputation management. Monash is a formal educational institution. Social media must add value to their image, not destroy. An example is Domino’s Pizza when it landed itself into trouble when two employees posted a video of themselves handling food unhygienically on the internet. Thus, auditing, monitoring and analysing social media platforms along with risk mitigation strategies will become standard fare for Monash to protect and enhance their brand on social media platforms.