You may have heard about the “best job in the world,” tourism campaign in Queensland. How about best job in the world (Thailand) – known as the “9 challengers.”
This guy, named Tan, seen in the video is known the best man in Thailand and is now recruiting people to work with him in his new company! He believes in the employees of the future and emphasizes the procedure only to take place online via facebook. The participants must upload video presenting themselves in any ways they like with maximum of 2 minutes.
After 3 weeks, the total video uploaded was almost 2,000 clips, beyond expectation of Thai culture where people hardly access internet. This has changed people attitude toward digital marketing and his strategy is called “new world” strategy which shocked marketing industry in this old tradition country.
Of course, only 9 people get the job and benefit from this campaign. However I consider Tan the 10th person and who benefit the most as he gained distinctive public relation and popularity through his facebook page. After this campaign, the total like went from 41,356 to 64,594 in just 3 weeks with higher rate of involvement on his page. His creativity combining with a great mix of marketing strategy is the key to his success. This has been a wake up call for many businesses in Thailand to get their asses online!
This is a great idea to employ people in a very low-cost manner. However the downside is that applicants have got to be familiar with the technology and not everyone might be able to create and upload a video online.
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